VBS Publicity

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No program can be successful if people don't know it exists. Publicity must reach both church members and community residents.

Publicity to church members

  • Keep the church members informed of progress if you expect to keep them involved in the program. VBS will have the most impact when it becomes a church function rather than just the responsibility of one small committee.
  • Publicize dates as soon as they are set -- and set them early. Companies often require employees to schedule vacations far in advance. Avoid the problem of hearing: "If only I had known earlier -- we are away on vacation that week."
  • Pull out pictures from last year (You did take pictures to document all the fun and excitement, didn't you?) Remind people of what a good time it was.

Publicity to the Community

  • Take advantage of any newspaper "Religious Notes" column to extend the invitation to community members.
  • Take nothing for granted. Do church neighbors really know they are welcome even if not members? So many have been surprised to realize that membership is not a requirement for their children to participate.
  • Many of the formal curricula offer outdoor weather-resistant banners. Take advantage of these items or create your own to inform those passing by the church.
  • Many supermarkets or other local stores offer bulletin board space. Inexpensive posters can be created by providing church school children graphics that can be colored & mounted on colored paper.
  • Word-of-mouth is still the best publicity. Encourage children active in the life of the church to invite their friends.

Additional suggestions:
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